In relation to Goodwin's theory our video consists of many of the key characteristics that should be in a music video.
Firstly, our video follows similar genre characteristics to other 'drum n bass' music videos with the fast cut editing used to keep a fast pace to the music video. In addition to this the rock aspects of the song are also showed via the performance aspect of our video, which features most member of the group (Luke and Jordan) and a few friends performing the song as a band in a studio.
Generally, the relationship between the lyrics and the video could have been improved, although some film has been specifically added to match a lyric. For example, the line in the song 'a snap shot from where you were born' in the opening lines of the song is played alongside a piece of film featuring discarded objects outside a warehouse setting, giving an insight into our interpretation of the deeper meaning of the lyric.
The relationship between the music and the video is much stronger than that of the lyrics. The video was specifically designed to have a fast cutting edge, as well as being slightly dark meaning that all the shots filmed were done so in an appropriate fashion. This meant most of our filming was done in Manchester's northern quarter, well known for its graffiti walls and underground music scene.
We decided based on the bands style that the demands of a record label for our video would include dark, abstract images to match the bands style. Pendulum are well known for their unique style and dark videos, often with performance aspects, something that we felt necessary to follow. In our video the performance elements are evident throughout, placed over fast cutting graffiti images, making our video fully relevant to the bands style.
Although Goodwin's theory on the use of notions about looking and watching, along with the use of the female form are not used in our video, other shots are based on similar ideas. For example, throughout our video visual effects are consistently used over our film, such as the use of ripples and earthquake effects. These were added to change the way the viewer sees the video, giving many of the shots an unusual look.
In our video there is no inter-textual reference to any other music video, TV program or film as we felt it was necessary to make our video unique. However, there is a brief reference to the popular conga dance, in which groups of people join together in a line. This is briefly used in the video when the characters begin moving back and forth across the screen.
In conclusion many of Goodwin's ideas about music videos are evident in our own video.
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