Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of Real media products

Music videos from the Genre Drum and Bass usually have an Art-house music video. There are three types of music videos that can be made. Performance, Narrative or both also there is an Art-House, which consists of a video that doesn’t go with the music of the song. The music video we have done is drum and bass song witchcraft by Pendulum. Although our video takes conventions from the Dubstep genre as the song has a very fast beat and the when the beat breaks there is a transition that we have added so mostly every time the beat drops there is an earthquake transition with a different colour added.

A usual music video from the Dubstep Genre mostly includes different montages of images or a transition where two moving images are put on top of each other. There is another type of the Dubstep, music video. Through some research of the whole genre and the videos mostly include short clips from different cartoons e.g.: Misshin - Wabbit (Dubstep) Looney Tunes. The Cartoon style music video goes quite well because the actual track that is put down usually is quite fast and the track also ends quite quickly the example is only 2 Minutes 47 Seconds.

Our Music video doesn’t go with the usual conventions of a drum and bass music video as our music video. The music starts at a quite slow tempo. The first lyrics of the music are “It’s in your eyes, a colour fade out” when this played the video part goes nicely in sync as the camera has an extreme close up of Lukes Eyes then when it says “Fade out” the scene fades into a different part of the video.

There are some parts of our music video that goes with the conventions of a drum and bass song a typical drum and bass song usually contains a performance with a band. Our group has done this in the studio although rather than having the band play out the song in our video we have merged the band playing with the surrounding areas in Manchester town which we have filmed when we have been out filming for extra footage this has came in good stead when editing the music video. In the actual music video for Pendulum Witchcraft there is a full performance by the pendulum band. The Band consisted of six members where in our studio scene we had four people three guitars and a drum kit. Most of our music video doesn’t go with the right codes and conventions of usual drum and bass tracks. There are parts which are connected from the music and the video although most parts of the video are montages of graffiti in Manchester.