During the making, planning, researching and evaluating processes of our video we have used media technologies in a number of ways. Originally, just the most basic equipment was used, such as the camera and editing facilities (final cut pro). However, once we analyzed the reviews we decided that more advanced technology was needed in order to make the video the best it can be.
Whilst filming the video itself we have been able to make the best of the colleges media technology in order to make the best of the. This was mostly used for the band performance aspects of our video. After looking back at the various reviews on our video, many including experts within college commented on the lack of performance in the video.
As a result we decided to use the green screen facilities available in college. This enabled us to layer multiple angles of the same image at the same time as filming; creating a unique effect that once layered onto the music video vastly improved its overall quality.
Final cut pro was key to the success of our video (if its successful) as many of the effects that made the video interesting were added at the editing stage, such as the various filters. The program also allowed us to accurately shorten the length of the song, as we joined to separate parts of the song to create an ending for the song.
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