To evaluate the effectiveness of our work we had to consider and address many points such as how our advert and CD case compliment each other and how the advert works in selling our product.
We feel that our project is very effective due to a combination of factors. Firstly the magazine advert has several features that create a successful promotional device. One of the features that work’s well is the bright, large aesthetically pleasing texts. The choice of color - white, promotes a clean and fresh image of the band, we felt this was beneficial to selling the product as target audience would develop an interpretation that this is something new from the band, text being used for a particular effect is conventional throughout professional versions of our product.
Another aspect of the advertisement that positively highlights our product is the choice of imagery. The background is a shot of a mellow, yet mysterious forest that relates to the album and in particular the song “Witchcraft”, this conjures several connotations of myths and legends of spiritual and paranormal ideas relating to the practice of witchcraft.
The date of release is clearly displayed for the audience to see, this is important as without it people would not have the information needed on making the purchase, thus would affect the sale of our product.
The advert design features several quotes from well renowned newspapers, this supports a positive view of the album, further enhancing the sale of the product. Having such well known names present on the advert adds to professionalism and sophistication in design.
The CD cover is positioned in the centre of the advert, this prioritizes the product and creates a powerful and important effect which assists in creating an appealing advert to sell the product.
The CD has been designed in a much different way, following a design path that consistent throughout the finished CD product, this is featured on the advert, and is much different to the base design featuring the trees. The CD is based on a number of ideas, such as the use of supernatural or extra terrestrial entities, hence the strange vortex lime image.
The music industry has millions of customers that enjoy listening to and purchasing the latest music. Many people may want to experience new music, and so one way for them to decide on this may be based on the album cover alone, if it represents a style they find attractive.
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