The group consists of Luke Burgess, Jordan Butler and Umar Latif. The reason we decided on this group is due to the wide range of skills between us, in addition to this we believe that we will work well together due to our friendships outside of lessons, and our intense focus on achieving the best result possible.
The Video .
The video will be for Pendulum's Witchcraft. This is an unusual song but nevertheless one that we believe we can achieve great success with.
Duration - 3 minutes 56 seconds
Audience
The target audience for the video will be those aged 15 and above, those mainly into the drum 'n' base genre of music. The reason for this age range is due to the complexity of the song which some of the younger generations may struggle to understand, in addition to this the style of the music video will be dark and intense, something that younger children may not appreciate and may even be fearful of.
Video Outline
The video will be based on two male characters, and then a number extremely fast cut monochrome shots. The video will then slow down as the performance elements come to the forefront, these will include a wide variety of shots, including part of the song being played on guitar.
At the beginning of the video the two characters will be seen relaxing in an urban setting. During this part of the video close ups of the characters facial features will be used to set the intensity of the video, areas of their faces such as their eyes will be co-aligned with visuals of much more random objects.
As the beat of the song begins to turn the style of the video will change, the color will turn into black and white, and props concerning the characters will be effected by the sound of the track, for example smoke may begin to appear as sound waves. The video will be cut accurately to the beat of the music.
Once the song kicks in the monochrome shots will begin featuring the characters searching an urban setting (Manchester's Northern Quarter), which is when the performance element of a guitar being played is apparent, this will be used throughout the sequence as the lead guitar becomes more prominent in the song. The others performance elements will be mixed in as the video moves from shot to shot.
The video will end when the camera turns back into color and everything appears calm, this shot will be short due to the sudden ending of the song.
Suggested Elements
- Performance - Guitar playing, characters searching etc
- Costumes - Dark, casual clothing
- SFX - Monochrome, laser/sound waves/abstract effects
- Key Locations - Manchester's northern quarter.
Recording Days
The main base of the filming will be done over a two week period, with additional shots being taken as the video is edited and improved. We approximate that up to 15 hours will be used to film, including the change of locations, costume changes and several attempts at each shot in order to get the best result. Our main filming time will be during media studies lessons during the 2-3 week period, and in our free time outside of college, this is largely due to the travel distance to each other.
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